Building Strong Brands Año de Publicación::1995 psicología

psicología

se ha criado en el majestuoso castillo de Belgrave junto a su padre

autor de La lista de Schindler

Silencioso y observador

sonaba en ellos el eco de cualquier palabra"

Building Strong Brands Año de Publicación::1995 psicologíaLibro Usado, Tapa Dura. In this compelling work, Aaker uses real brand building cases from Saturn, General Electric, Kodak, Healthy Choice, McDonald's, and others to demonstrate how strong brands have been created and managed. As industries turn increasingly hostile, it is clear that strong brand building skills are needed to survive and prosper. In David Aaker's pathbreaking book, Managing Brand Equity, managers discovered the value of a brand as a